希尔顿第四座五星级酒店动工，南京国际高端酒店持续扩张 Luxury Brands Set Sights on Nanjing as Hilton Expands Presence

7月27日上午，仙林希尔顿格芮精选酒店项目开工仪式举行。这不仅是栖霞区重点城市配套项目，也被列入了市级重大项目的名单。5.5亿元的总投资，规划219间客房，建成后它将成为仙林首个国际超高端生活方式品牌酒店。

The groundbreaking ceremony for the Curio Collection by Hilton was held in Xianlin, Qixia District, Nanjing on July 27. The project is not only a key urban amenity in Qixia, but also included among Nanjing municipal major projects. With a total investment of 550 million yuan and 219 guestrooms planned, the hotel will become Xianlin’s first international upper-upscale lifestyle hotel.

南京仙林希尔顿格芮精选酒店效果图

翻开希尔顿集团的家底，这家创立于1919年的酒店巨头，目前在全球119个国家和地区拥有超过6400家酒店，客房数量突破100万间。1988年进入中国内地后，截至今年1月，希尔顿集团在华运营酒店突破1000家。

Founded in 1919, global hospitality giant Hilton currently operates more than 6,400 properties across 119 countries and regions, with over one million rooms worldwide. Since entering the Chinese mainland market in 1988, Hilton has expanded its presence in China to more than 1,000 locations as of January this year.

此次落子南京仙林的格芮精选，是希尔顿旗下面向生活方式与小众奢华领域的特色品牌。正如希尔顿集团大中华区及蒙古业务发展总裁夏农签约时所言，希尔顿格芮精选始终致力于将全球品质与本地文化相结合，此次落户栖霞，将充分汲取本地元素，打造一座具有独特魅力的生活方式酒店。

The Curio Collection by Hilton is the group's upper-upscale lifestyle brand. At the signing ceremony, Xia Nong, President of Development for Greater China and Mongolia at Hilton, said that Curio Collection is committed to combining global standards with local culture. By drawing inspiration from Qixia’s unique character, the hotel aims to create a lifestyle destination with distinct appeal.

在南京，此前已有南京希尔顿酒店、世茂滨江希尔顿酒店、牛首山希尔顿酒店三家五星级布局，而仙林格芮精选的落地，则标志着希尔顿在南京的第四座五星级酒店正式登场，为这座城市的高端商旅和休闲度假市场注入了新的活力。

The arrival of Curio Collection marks Hilton’s fourth five-star hotel in Nanjing, alongside Hilton Nanjing, Hilton Nanjing Riverside and Hilton Nanjing Niushoushan, further enriching the city’s high-end hospitality landscape for both business and leisure travelers.

南京世茂滨江希尔顿酒店

不过，如果把视野放大到全城，希尔顿只是南京高端酒店中的一个缩影。

Yet Hilton’s expansion is just one part of a larger transformation taking place in Nanjing’s luxury hospitality sector.

在这座兼具千年文脉与现代活力的城市，国际酒店品牌的竞争早已白热化。以标志性帆船建筑矗立于河西的南京卓美亚酒店，客房面积从57平方米起跳，高空穹顶泳池与一线江景视野相得益彰，在云端营造出浓郁的奢华度假感；而坐落于紫峰大厦内的南京洲际酒店，则凭借320米高的云端餐厅与直面玄武湖、紫金山的核心景观，成为领略金陵“山水城林”风貌的地标之选。同样占据景观优势的还有南京香格里拉大酒店，它不仅与玄武湖比邻而居，其麾下的江南灶中餐厅连续多年蝉联黑珍珠二钻，2025年摘得米其林一星殊荣，在餐饮实力上独树一帜。

This historic city full of modern vitality has long been an arena of competition between leading international hotel brands. Standing in Hexi, the sail-shaped Jumeirah Nanjing is an architectural icon. With rooms of 57 square meters and larger, a rooftop pool, and unobstructed views of the Yangtze River, it creates a distinct luxury resort experience. Meanwhile, closer to the city center, the InterContinental Nanjing in Zifeng Tower is the landmark choice for experiencing Nanjing’s signature landscape of “mountains, rivers, ancient city walls, and woods”, thanks to its 320-meter-high restaurant and panoramic views of Xuanwu Lake and Purple Mountain. Also benefiting from its prime location is the Shangri-La Nanjing, which sits close to Xuanwu Lake and has further distinguished itself through its Chinese restaurant Jiangnan Wok, recipient of Black Pearl two diamond ratings for consecutive years and a Michelin one-star distinction in 2025.

南京香格里拉酒店

而竞争远不止于此。先说一个近期颇受业内关注的细节——今年初，嘉佩乐酒店集团宣布了一项人事任命：Pierre Chidiac出任南京嘉佩乐酒店总经理。Pierre Chidiac在履新时表示：“我很荣幸能在酒店筹备开业这一关键时期加入团队，未来将致力于将南京嘉佩乐酒店打造为兼具文化深度与当代奢华体验的旅行新地标。”

Competition, however, has not discouraged new entrants. One recent development that has drawn the attention of the industry is Capella Hotel Group’s appointment of Pierre Chidiac as General Manager of Capella Nanjing earlier this year. Upon taking up the role, Chidiac said, “I am honored to join the team at this critical stage of the hotel’s pre-opening preparations. Going forward, I will work to establish Capella Nanjing as a new landmark destination combining cultural depth with contemporary luxury experiences.”

南京嘉佩乐酒店位于中山东路钟岚里民国建筑片区，靠近拥有逾1800年历史的长江路，宾客步行即可抵达总统府。酒店由David Chipperfield设计事务所上海办公室操刀，在梅园新村的历史肌理中，将新旧建筑巧妙交织。这是继上海建业里和海南土福湾之后，嘉佩乐在中国大陆的第三处目的地。业内预测，2027年初开业的它，很可能刷新南京酒店房价的天花板。

Capella Nanjing is located on Zhongshan East Road among the historic buildings of the Republic of China period. It is within walking distance of the Presidential Palace and close to Changjiang Road, a road with more than 1,800 years of history. Designed by the Shanghai office of David Chipperfield Architects, the hotel will blend contemporary design with historic surroundings in Meiyuan New Village. Following Capella Shanghai, Jian Ye Li and Capella Tufu Bay in Hainan, the Nanjing property will become Capella’s third destination in the Chinese mainland. Industry observers expect its opening in early 2027 to potentially set a new record for hotel rates in Nanjing.

南京嘉佩乐酒店效果图

嘉佩乐并非孤例。懂行的人都知道，文华东方必占地标。它直接扎根在秦淮河畔的越城天地，隔水对望明城墙。设计界大神LTW工作室只做了106间度假型套房，全落地窗把秦淮河的波光与明城墙的斑驳直接引景入室。江南园林的诗意，与秦淮文化的古意，在这里找到完美平衡。

An iconic location is a hallmark of luxury hospitality, and Mandarin Oriental has chosen Yue City by Qinhuai River, overlooking the Ming-dynasty city walls across the water. Designed by the renowned LTW Designworks, the hotel will feature only 106 resort-style suites. Floor-to-ceiling windows will bring the shimmering Qinhuai River and weathered city walls inside, creating a delicate balance between the poetic charm of classical Jiangnan gardens and the historical atmosphere of Nanjing.

而南京牛首山丽思卡尔顿，则是德基与新街口丽思成功合作后，与万豪梅开二度，要在牛首山再建一座纯度假型的丽思。把丽思标志性的绅士服务与佛禅意境结合，南京将拥有国内罕见的“双丽思”顶配格局。

Meanwhile, the Ritz-Carlton Nanjing Niushoushan represents another major collaboration between Deji Group and Marriott International following their successful partnership on the downtown Ritz-Carlton Nanjing. The new resort-style Ritz-Carlton Niushoushan will combine the brand’s signature service with the spiritual serenity of Niushoushan Cultural Park, creating in Nanjing a rare dual Ritz-Carlton presence.

视线转向河西CBD。在426米高的紫金金融大厦顶部，占据61至81层的金普顿，和紫峰洲际组成“天际线CP”后，它预示着南京的高空酒店将不再只是商务出差的标准模样，而是变得更时髦、更具玩味，将成为新一代旅行者必打卡的“生活艺术馆”。

InterContinental Nanjing in Zifeng Tower will also soon form a duo of skyline landmarks when Kimpton occupies floors 61 to 81 of the 426-metre Zijin Financial Center in the Hexi area, signaling that the city’s high-rise hotels are moving beyond conventional business accommodation toward more fashionable and experiential destinations, a new “living art space” for the next generation of travelers.

此外，还有河西元通的南京JW万豪酒店，业主是金峰水泥——上海宝格丽也是他们操盘的，硬件投入堪称不计成本；江北新区的南京康莱德酒店，位于江北国际金融中心“灯塔”大楼，部分套房自带空中花园和275米高空的透明玻璃泳道……据统计，南京已开业及筹建中的国际高端酒店品牌超30个，高端酒店矩阵持续扩容。

Another addition is the JW Marriott in Hexi, being designed and built by Jinfeng Cement Group which also operates the Bvlgari Hotel Shanghai. Up north in Jiangbei New Area, the Conrad Nanjing will be located in the landmark Jiangbei International Financial Center, the “lighthouse”, with suites featuring private sky gardens and a transparent glass pool 275 meters above the ground. According to industry statistics, Nanjing now has more than 30 international luxury hotel brands either already operating or under development, further expanding its high-end hospitality portfolio.

南京JW万豪酒店效果图

为什么是南京？丽思卡尔顿开业时，德基广场总经理的一句话颇让人感慨：之前品牌开业，来南京剪彩的外籍高层几乎没有一个留下过夜，“因为南京没有与一线品牌匹配的酒店”。高端酒店的密集度，就是一把衡量城市开放水平的标尺。

Why Nanjing? When the Ritz-Carlton Nanjing opened, a remark from the general manager of Deji Plaza was particularly telling — in the past, when luxury brands held opening ceremonies in Nanjing, overseas executives attending the events rarely stayed overnight, because “Nanjing lacked hotels matching the standards of top brands.” The density of luxury hotels is an important indicator of a city’s level of openness.

如今，这把标尺正在被快速拉长。南京的底气，来自数据的支撑。2025年，南京社会消费品零售总额达8135.85亿元，位居全国消费“准万亿梯队”。按照“十五五”规划，到2030年将力争突破1万亿元。

Today, the picture is changing rapidly. Top brands’ confidence in Nanjing is supported by strong economic fundamentals. In 2025, the city’s total retail sales of consumer goods was over 810 billion yuan, approaching the trillion-yuan consumption milestone. Under its 15th Five-Year Plan, Nanjing aims to surpass that mark by 2030.

庞大的消费市场背后，是汹涌的人潮支撑。南京市文旅局数据显示，2024年南京全年接待游客稳超2亿人次；2025年这一数字攀升至20052.8万人次，同比增长10.6%，游客总花费达2390.2亿元，两项核心指标均位列全省第一。连续两年坐稳“2亿游客”城市位置，在全国各大城市中，除北京、上海位于3亿人次行列外，先于南京进入2亿人次梯队的仅有武汉、成都、西安和广州等屈指可数的城市。源源不断的客流，为南京高端酒店的持续扩张提供了最坚实的市场底气。

Behind this vast consumer market lies surging tourist flows. According to data from the Nanjing Municipal Bureau of Culture and Tourism, the city received over 200 million tourist visits in 2024. In 2025, that number rose to 200.528 million visits, up 10.6 percent year on year, with total tourist spending reaching 239.02 billion yuan—both key indicators ranking first in Jiangsu Province. Having secured its position as a "200-million-visit" city for two consecutive years, Nanjing now stands among a select group of Chinese cities at this tier—only Wuhan, Chengdu, Xi'an and Guangzhou reached the 200-million mark before Nanjing, aside from Beijing and Shanghai which rank in the 300-million tier. This steady stream of visitors provides the most solid market foundation for the continued expansion of Nanjing's high-end hotel sector.

南京新街口商圈

更关键的是南京都市圈的辐射力，以南京为核心，横跨苏皖两省，涵盖“8+2”共十个成员城市，2025年GDP达5.67万亿元，常住人口约3590万人。在新街口，每10个消费者中就有三四个来自都市圈周边城市——这，就是南京最扎实的“流量基本盘”。

More importantly, Nanjing’s influence extends beyond the city itself. The Nanjing Metropolitan Area spans Jiangsu and Anhui provinces, comprising 10 cities with a combined GDP of 5.67 trillion yuan in 2025 and a permanent population of approximately 36 million. In Xinjiekou, Nanjing’s commercial hub, three to four out of every ten shoppers come from surrounding cities within the metropolitan area, forming a most solid foundation of Nanjing’s consumer base.

而南京的吸引力远不止于消费端。截至2025年末，南京累计落户外资企业超过5000家，实际利用外资规模持续扩大。当前，南京正抢抓服务业扩大开放综合试点提速扩围机遇，主动对接国际高标准经贸规则，以制度型开放为外资企业提供更稳定、更透明的营商环境。

Nanjing’s appeal, however, extends far beyond consumption. By the end of 2025, more than 5,000 foreign-invested enterprises had established operations in the city, with foreign investment continuing to expand. The city is now accelerating the expansion of its comprehensive pilot program for opening up the service sector, aligning with high-standard international economic and trade rules, and creating a more stable and transparent business environment for foreign companies through institutional openness.

对全球酒店集团而言，南京意味着稳定增长的高端商务客群与持续兑现的消费潜力。因此，在国际品牌的战略版图上，南京正从“可选项”变为“必选项”。

For global hotel groups, Nanjing represents a steadily growing premium business travel market and sustained consumer potential. As a result, the city is moving from an attractive option to a strategic priority on the expansion maps of international hospitality brands.